Here is the latest image that James Kostuchuk dug out of the Yosh Tashiro archive at PCI.  It’s… well… an odd promotion.  Perhaps not well thought through.

 

1980
“The more beer you guzzle the more gas your car can guzzle at the pumps. At least in theory.
gas-beer-sign-only
New owner of Pacific 66 station on 10th St. NE and Saskatchewan, Bill Stefiuk, is now trading beer bottles for gas. Stefiuk, who got the idea for a service station in Arizona, says the response has been good so far. He will keep the sign up all winter.”

gas-beer

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